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Imagine running a race and not knowing where the finish line is.
Imagine playing a game and not keeping score.
That’s what it’s like being the CEO of an organization and never being told what success should look like.
Newsflash – If it’s not written down, you can’t expect for it to happen.

It’s unfair to the CEO. It’s unfair to the board and it’s unfair to the stakeholders.
How can you measure success when you haven’t defined it.
How can you reward exemplary when you have defined ordinary.
Do yourselves a favor. Sit down with your CEO and develop annual performance measures – it’s a joint effort.

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